Midnight Letter // Design

Part of the larger Midnight Letter project was product and site design. In line with the brand’s aesthetic, I designed over 100 greeting card graphics. Being a new medium for me, foil-printing presented a unique challenge that required experimentation with line and type weight. A stripped-back approach allowed me to focus on the core aspects of each design and utilize color as a post-design expression.

For a refreshed identity, I designed a new brand kit and website which both contributed to a clean and user-friendly UX. This minimalistic approach allows the products to take center stage.